Sucesos is a clothing line created by artist Héctor Lomelí to proudly reflect Mexico’s energy, and one of its ageless resources. Beginning in the late 1960′s, Lomelí’s innovative designs were among the first to explore the distinctiveness of Mexican cotton, which has since inspired an entire international fashion industry.
Discovering that muslin, which had only appeared in home décor, could also be crafted into clothing, he began using the 100% natural cotton fiber – lightweight, cool and ‘breathable’ — for his own shirts. Again and again, people complimented him on their style, and he began selling unbleached muslin shirts, dresses, skirts and slacks; to which he soon added garments in a rainbow of organically-dyed colors.
In the early 1980’s, Lomelí opened his own boutiques with Puerto Vallarta as his base of operations, and the coastal resort town’s residents and visitors became his most devoted customers.
Since the 1970’s, fashion designer Timas Samuelsen has been responsible, start to finish, for all Sucesos garments – from preliminary sketches to supervision of their meticulous construction.
Then in 1997, with no doubt as to the demand for unique Mexican clothing, Lomelí introduced another Sucesos success: his first hand painted, one-of-a-kind clothing. This artwear delighted his long-time clients, and has stimulated a new wave of Sucesos collectors. Each season, yards of Mexican cotton are treated to the artist’s abstract brushwork in a lively range of vivid colors and soft tones – to captivate and showcase the woman who wants high quality and comfort along with memorable style.